While most of us apply makeup each day and have a variety of experience in the subject of cosmetics, a makeup artist is truly a professional. Makeup not only colors and conceals, it can transform your face. As the term artist implies, the application of makeup is a true art form. Different environments, photography, lighting, and skin surfaces, all change the way makeup reacts on your face and body. A makeup specialist possesses expert knowledge on these variations and the tools to create the best face for the situation. These professionals have education and experience to analyze face structure, color palettes, lighting and skin tone. Consider consulting one before your next professional picture session, as their understanding of how photography impacts the look of your face can be invaluable information.

Beauty is in the eye of the beholder, individual beauty in particular. Before you hire a makeup artist for business or personal services, inspect her work and style. Evaluate her makeup selection and preview photos. Also inspect the work area and equipment. The makeup room should be well ventilated with a mirror, table and washbasin, close by. Temperature and humidity control is important for proper care of the cosmetic materials. The application environment should be completely hygienic to avoid infections. Make sure your makeup technician uses sterilized equipment and does not touch any makeup with her hands or fingers.

Makeup application is a step-by-step process from the first layer of foundation to the final swooshing of lipstick. The makeup artist's goal is to make you look like yourself, only better. The process should be an enhancement, and not a disguise – unless you are in the movies! Trust them to teach you the details of application and remember, it will all wash off when you are done.